Privacy Policy

Privacy policy

This Privacy Policy describes how PM Flowers ("we," "us," "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from PM Flowers, or otherwise communicate with us.

Prewett Miller Ltd, trading under the name PM Flowers, is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.

We do not engage in the sale, trade, or sharing of the personal information acquired through your interactions with this website. The information we collect is solely aligned with the scope of providing our services to you. By accessing and using this website, you grant us the authorisation to collect said information.

We reserve the right to amend or modify this privacy policy at any time and in response to changes in applicable data protection and privacy legislation.

 

Information We Collect

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, and security questions.
  • Shopping information including the items you view, put in your cart, or add to your wishlist.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating and maintaining your account, arranging for shipping, facilitating returns and exchanges, and enabling you to post reviews.
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with You: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, provide effective services, and maintain our business relationship with you.

How Do We Share Your Personal Information

We will share your data:

  • With Our Trusted Third-Party Service Providers: These include:
    • Our approved delivery drivers and couriers, as necessary to fulfill any orders you may have placed. This includes your name, contact number, and address.
    • Information technology providers, such as website and mailing list hosts.
    • Analysts, consultants, and other professional advisors whom we retain for advice in respect of our business operations.
    • If you have accepted cookies, we will share certain information with Google Analytics.
  • User Generated Content: The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone. We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.
  • Business Transfers: Your personal data may be disclosed or transferred to potential or actual buyers of, investors into, or lenders to our business or any of our assets, or any of the advisors or representatives of the above. If so, we will ensure that appropriate confidentiality terms are in place.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Withdrawing Consent or Objecting to Direct Marketing

Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by following the instructions in the communication where this is an electronic message, or by contacting us using the details set out below in the "How to Contact Us" section.

Your Rights and Choices

You have the right to ask us for a copy of your personal data; to correct, delete, or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured, machine-readable format.

These rights may be limited, for example, if fulfilling your request would reveal personal data about another person, or if you ask us to delete information that we are required by law to keep or have compelling legitimate interests in keeping.

To exercise any of these rights, you can get in touch with us using the details set out below. If you have unresolved concerns, you have the right to complain to the Information Commissioner’s Office.

We will inform you which information is mandatory when it is collected. If this is not provided, we may not be able to provide you with appropriate assistance, services, or support.

How to Contact PM Flowers

We hope that we can satisfy queries you may have about the way we process your data. If you have any concerns about how we process your data, or would like to opt out of direct marketing, you can get in touch at contact@pmflowers.co.uk or by writing to 53 Connaught Street, W2 2BB, London.

Data Retention

We process the majority of your data for as long as you are an active customer.

Where we process personal data for marketing purposes or with your consent, we process the data unless you ask us to stop, when we will only process the data for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in the future.

We will retain information held to maintain statutory records in line with appropriate statutory requirements or guidance.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. By continuing to browse our website, you are agreeing to our use of cookies.

About Cookies

A cookie is a piece of information in the form of a very small text file that is placed on an internet user’s computer hard drive. It is generated by a web page server, which is the computer that operates a website. The information the cookie contains is set by the server and can be used whenever the user visits the site. A cookie can be thought of as an internet user’s identification card, which tells a website when the user has returned.

Cookies Used on Our Website

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

These are the kinds of cookies used by the PM Flowers website:

  • Technical Cookies: Essential for the correct functioning of our website and necessary to enable you to navigate the website and use its features.
  • Analytics Cookies: Used to retrieve information about our website’s usage. They allow us to perform anonymous statistical analysis to improve the user’s experience, including information about pages visited and our website’s entry points.

Our website uses the following analytics cookies: Google Analytics.

  • Cookies for Third-Party Software: Necessary to implement specific functionalities provided by third parties, such as social network shares and maps.

Our website uses cookies from the following third-party providers: Facebook, Shopify, Instagram.

  • Profiling Cookies: Used to create user profiles to deliver content and services tailored to the user’s browsing preferences. Unless the user has declined the use of these cookies, our website uses: Google Adwords (with support from Google Analytics).

Declining Cookies

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

If you would like to decline the use of cookies, you can do this in two ways:

  • Configuring your browser used to visit the website.
  • Changing third-party service cookie settings.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through sites such as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in “Behavioural Advertising” section above.